| 000 -LEADER |
|---|
| fixed length control field |
00765nam0a22002410a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000071320 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422153841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2000 xxu 0000 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
003021114X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001072344 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5837 |
| Item number |
P373A 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Donald |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising campaign strategy : |
| Remainder of title |
a guide to marketing communication plans |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fort Worth, Tex. : |
| Name of publisher, distributor, etc. |
Dryden Press, |
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
371 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING CAMPAIGNS |
|
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
|
|---|
| Topical term or geographic name entry element |
MARKETING RESEARCH |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Nov 26 2004 7:33PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |