Advertising campaign strategy : a guide to marketing communication plans

By: Parente, Donald.
Material type: materialTypeLabelBookPublisher: Fort Worth, Tex. : Dryden Press, 2000Edition: 2nd ed.Description: 371 p.ISBN: 003021114X.Call No.: HF5837 P373A 2000 Subject(s): ADVERTISING CAMPAIGNS | COMMUNICATION IN MARKETING | MARKETING RESEARCH
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