Ziccardi, Donald
MasterMinding the store : advertising, sales promotion, and the new marketing reality - New York, N.Y. : Wiley, 1997 - 310
RETAIL TRADE--MARKETING
ADVERTISING
SALES PROMOTION
HF5429 / Z522M
MasterMinding the store : advertising, sales promotion, and the new marketing reality - New York, N.Y. : Wiley, 1997 - 310
RETAIL TRADE--MARKETING
ADVERTISING
SALES PROMOTION
HF5429 / Z522M