| 000 -LEADER |
|---|
| fixed length control field |
00855nam0a22002170a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000072874 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422154003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1997 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001073915 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5429 |
| Item number |
Z522M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ziccardi, Donald |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
MasterMinding the store : advertising, sales promotion, and the new marketing reality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
310 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
RETAIL TRADE |
| General subdivision |
MARKETING |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
|
|---|
| Topical term or geographic name entry element |
SALES PROMOTION |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moin, David |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |