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MasterMinding the store : advertising, sales promotion, and the new marketing reality

By: Ziccardi, Donald.
Contributor(s): Moin, David.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, 1997Description: 310.Call No.: HF5429 Z522M Subject(s): RETAIL TRADE -- MARKETING | ADVERTISING | SALES PROMOTION
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Main Campus
Book Shelves 		HF5429 Z522M (Browse shelf) Available 189485

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