Czerniawski, Richard D.
Creating brand loyalty : the management of power positioning and really great advertising - New York, N.Y. : AMACOM, 1999 - 298
ADVERTISING--BRAND NAME PRODUCTS
BRAND LOYALTY
HF6161 .B4 / C937C
Creating brand loyalty : the management of power positioning and really great advertising - New York, N.Y. : AMACOM, 1999 - 298
ADVERTISING--BRAND NAME PRODUCTS
BRAND LOYALTY
HF6161 .B4 / C937C