000 -LEADER |
fixed length control field |
00682nam0a22002050a04500 |
001 - CONTROL NUMBER |
control field |
000088816 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422164729.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1999 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001090199 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6161 .B4 |
Item number |
C937C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Czerniawski, Richard D. |
245 10 - TITLE STATEMENT |
Title |
Creating brand loyalty : the management of power positioning and really great advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
AMACOM, |
Date of publication, distribution, etc. |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
298 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
BRAND LOYALTY |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Maloney, Michael W. |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |