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Creating brand loyalty : the management of power positioning and really great advertising

By: Czerniawski, Richard D.
Contributor(s): Maloney, Michael W.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : AMACOM, 1999Description: 298.Call No.: HF6161 .B4 C937C Subject(s): ADVERTISING -- BRAND NAME PRODUCTS | BRAND LOYALTY
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Main Campus
Book Shelves 		HF6161 .B4 C937C (Browse shelf) Available 240120000054

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