Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger - Thousand Oaks, Calif. : SAGE, 2000 - 295 p. : ill.
Includes bibliographical references and indexes
0761918531
Mass media--Research--Methodology
Communication--Research--Methodology
P 91.3 / B473M
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger - Thousand Oaks, Calif. : SAGE, 2000 - 295 p. : ill.
Includes bibliographical references and indexes
0761918531
Mass media--Research--Methodology
Communication--Research--Methodology
P 91.3 / B473M