| 000 -LEADER |
|---|
| fixed length control field |
00854nam0a22002290a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000092594 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422172438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2000 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761918531 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001094063 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 91.3 |
| Item number |
B473M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Arthur Asa, |
| Dates associated with a name |
1933- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media and communication research methods : |
| Remainder of title |
an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc. |
Arthur Asa Berger |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
295 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology |
|
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Research |
| -- |
Methodology |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
Jan 11 2013 11:09AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |