Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger

By: Berger, Arthur Asa, 1933-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : SAGE, 2000Description: 295 p. : ill.ISBN: 0761918531.Call No.: P 91.3 B473M Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyBibliography, etc. Note: Includes bibliographical references and indexes
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P 91.3 B473M (Browse shelf) Available 260120010013

Includes bibliographical references and indexes

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