Belch, George E.
Test bank to accompany introduction to advertising and promotion : an integrated marketing communications perspective Introduction to advertising and promotion : an integrated marketing communications perspective - 3rd ed. - Chicago, Ill. : Irwin, 1995 - 347 p.
ADVERTISING--PROBLEMS, EXERCISE, ETC.
SALES PROMOTION--PROBLEMS, EXERCISE, ETC.
COMMUNICATION IN MARKETING--PROBLEMS, EXERCISE, ETC.
HF5823 / B442T 1995
Test bank to accompany introduction to advertising and promotion : an integrated marketing communications perspective Introduction to advertising and promotion : an integrated marketing communications perspective - 3rd ed. - Chicago, Ill. : Irwin, 1995 - 347 p.
ADVERTISING--PROBLEMS, EXERCISE, ETC.
SALES PROMOTION--PROBLEMS, EXERCISE, ETC.
COMMUNICATION IN MARKETING--PROBLEMS, EXERCISE, ETC.
HF5823 / B442T 1995