Test bank to accompany introduction to advertising and promotion : an integrated marketing communications perspective
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: BookPublisher: Chicago, Ill. : Irwin, 1995Edition: 3rd ed.Description: 347 p.Call No.: HF5823 B442T 1995 Other title: Introduction to advertising and promotion : an integrated marketing communications perspective.Subject(s): ADVERTISING -- PROBLEMS, EXERCISE, ETC | SALES PROMOTION -- PROBLEMS, EXERCISE, ETC | COMMUNICATION IN MARKETING -- PROBLEMS, EXERCISE, ETCCurrent location | Call number | Status | Date due | Barcode |
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Main Campus The Circulation Desk | HF5823 B442T 1995 (Browse shelf) | Not for loan | 10220000035 |
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