000 -LEADER |
fixed length control field |
01161nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000104002 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423160814.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1995 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001105777 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
B442T 1995 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
245 10 - TITLE STATEMENT |
Title |
Test bank to accompany introduction to advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Introduction to advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago, Ill. : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1995 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
347 p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
Form subdivision |
PROBLEMS, EXERCISE, ETC. |
|
Topical term or geographic name entry element |
SALES PROMOTION |
Form subdivision |
PROBLEMS, EXERCISE, ETC. |
|
Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
Form subdivision |
PROBLEMS, EXERCISE, ETC. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Nov 21 2004 12:16PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Instructor Manual |