Promotion and marketing for broadcasting, cable, and the Web /
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
- 4th ed.
- Boston, Mass. : Focal Press, c2002
- 274 p. : ill.
Includes bibliographical references and index
024080497X
TELEVISION BROADCASTING--MARKETING
RADIO BROADCASTING--MARKETING
CABLE TELEVISION--MARKETING
HE8689.7 .M37 / P765 2002
Includes bibliographical references and index
024080497X
TELEVISION BROADCASTING--MARKETING
RADIO BROADCASTING--MARKETING
CABLE TELEVISION--MARKETING
HE8689.7 .M37 / P765 2002