Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Contributor(s): Eastman, Susan Tyler [ed.] | Ferguson, Douglas A [ed.] | Klein, Robert A [ed.].
Material type:
BookPublisher: Boston, Mass. : Focal Press, c2002Edition: 4th ed.Description: 274 p. : ill.ISBN: 024080497X.Call No.:
HE8689.7 .M37
P765 2002
Subject(s): TELEVISION BROADCASTING -- MARKETING | RADIO BROADCASTING -- MARKETING | CABLE TELEVISION -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HE8689.7 .M37 P765 2002 (Browse shelf) | Available | 200309190067 |
Includes bibliographical references and index
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