| 000 -LEADER |
|---|
| fixed length control field |
01082nam0a22002770a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000106128 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423161050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
024080497X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2002000985 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HE8689.7 .M37 |
| Item number |
P765 2002 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Promotion and marketing for broadcasting, cable, and the Web / |
| Statement of responsibility, etc. |
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Focal Press, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
274 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TELEVISION BROADCASTING |
| General subdivision |
MARKETING |
|
|---|
| Topical term or geographic name entry element |
RADIO BROADCASTING |
| General subdivision |
MARKETING |
|
|---|
| Topical term or geographic name entry element |
CABLE TELEVISION |
| General subdivision |
MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastman, Susan Tyler, |
| Relator term |
ed. |
|
|---|
| Personal name |
Ferguson, Douglas A., |
| Relator term |
ed. |
|
|---|
| Personal name |
Klein, Robert A., |
| Relator term |
ed. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A36070 |
| Link information for field corresponding to 9XX field |
Nov 27 2003 2:12PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
01 |
| -- |
วิทยุโทรทัศน์ ภาพยนตร์ การถ่ายภาพ การพูดในที่สาธารณะ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |