Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 4th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1998 - 762 p. : col. ill.
Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references and index
0256218994
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF5823 / B442A 1998
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 4th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1998 - 762 p. : col. ill.
Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references and index
0256218994
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF5823 / B442A 1998