Advertising and promotion : (Record no. 191270)

000 -LEADER
fixed length control field 00996nam0a22002770a04500
001 - CONTROL NUMBER
control field 000106289
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190423161108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1998 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218994
035 ## - SYSTEM CONTROL NUMBER
System control number 2002001150
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number B442A 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c1998
300 ## - PHYSICAL DESCRIPTION
Extent 762 p. :
Other physical details col. ill.
500 ## - GENERAL NOTE
General note Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
Topical term or geographic name entry element SALES PROMOTION
Topical term or geographic name entry element COMMUNICATION IN MARKETING
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field May 24 2002 10:36AM
991 ## -
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-- 03
-- โฆษณา การสื่อสารเพื่อการตลาด
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
  WeedRenovate       Main Campus Main Campus Book Shelves 2019-04-23 HF5823 B442A 1998 200205200974 2019-04-23 2019-04-23 Books
  WeedRenovate       Main Campus Main Campus Book Shelves 2019-04-23 HF5823 B442A 1998 200205200975 2019-04-23 2019-04-23 Books
          Main Campus Main Campus Book Shelves 2019-04-23 HF5823 B442A 1998 200205200979 2019-04-23 2019-04-23 Books
          Main Campus Main Campus Book Shelves 2019-04-23 HF5823 B442A 1998 200205200980 2019-04-23 2019-04-23 Books
          Main Campus Main Campus Book Shelves 2019-04-23 HF5823 B442A 1998 200205200981 2019-04-23 2019-04-23 Books


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