Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: 762 p. : col. ill.ISBN: 0256218994.Call No.:
HF5823
B442A 1998
Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGGeneral Note: Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995.Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442A 1998 (Browse shelf) | Available | 200205200979 | |
| Main Campus Book Shelves | HF5823 B442A 1998 (Browse shelf) | Available | 200205200980 | |
| Main Campus Book Shelves | HF5823 B442A 1998 (Browse shelf) | Available | 200205200981 |
Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references and index
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