Sutherland, Max
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester - 2nd ed. , new rev. international ed. - Australia : Allen & Unwin, 2000 - 326 p. : ill.
Includes bibliographical references and index
1865082317
ADVERTISING--PSYCHOLOGICAL ASPECTS
CONSUMER BEHAVIOR
HF5822 / S973A 2000
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester - 2nd ed. , new rev. international ed. - Australia : Allen & Unwin, 2000 - 326 p. : ill.
Includes bibliographical references and index
1865082317
ADVERTISING--PSYCHOLOGICAL ASPECTS
CONSUMER BEHAVIOR
HF5822 / S973A 2000