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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester

By: Sutherland, Max.
Contributor(s): Sylvester, Alice K.
Material type: materialTypeLabelBookPublisher: Australia : Allen & Unwin, 2000Edition: 2nd ed. , new rev. international ed.Description: 326 p. : ill.ISBN: 1865082317.Call No.: HF5822 S973A 2000 Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | CONSUMER BEHAVIORBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5822 S973A 2000 (Browse shelf) Available 200305130038

Includes bibliographical references and index

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