000 -LEADER |
fixed length control field |
00961nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000114785 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Th-BaBU |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Th-BaBU |
Transcribing agency |
Th-BaBU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200428112044.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2000 at fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1865082317 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003003300 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
Item number |
S973A 2000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sutherland, Max |
245 10 - TITLE STATEMENT |
Title |
Advertising and the mind of the consumer : |
Remainder of title |
what works, what doesn't, and why / |
Statement of responsibility, etc. |
Max Sutherland and Alice K. Sylvester |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. , new rev. international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
Allen & Unwin, |
Date of publication, distribution, etc. |
2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
326 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
PSYCHOLOGICAL ASPECTS |
|
Topical term or geographic name entry element |
CONSUMER BEHAVIOR |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sylvester, Alice K. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A25024 |
Link information for field corresponding to 9XX field |
Aug 19 2003 8:46AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |