The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / interviewed by Denis Higgins - New York, N.Y. : McGraw-Hill, c2003 - 125 p. : ill., ports - A McGraw-Hill advertising classic .

0071410937


ADVERTISING
Advertising copy--INTERVIEWS.
ADVERTISING EXECUTIVES--INTERVIEWS

HF5825 / A776


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