The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett /
interviewed by Denis Higgins
- New York, N.Y. : McGraw-Hill, c2003
- 125 p. : ill., ports
- A McGraw-Hill advertising classic .
0071410937
ADVERTISING
Advertising copy--INTERVIEWS.
ADVERTISING EXECUTIVES--INTERVIEWS
HF5825 / A776
0071410937
ADVERTISING
Advertising copy--INTERVIEWS.
ADVERTISING EXECUTIVES--INTERVIEWS
HF5825 / A776