000 -LEADER |
fixed length control field |
00926nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000115135 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171353.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2003 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071410937 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003003653 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
A776 |
245 04 - TITLE STATEMENT |
Title |
The art of writing advertising : |
Remainder of title |
conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / |
Statement of responsibility, etc. |
interviewed by Denis Higgins |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
125 p. : |
Other physical details |
ill., ports |
490 0# - SERIES STATEMENT |
Series statement |
A McGraw-Hill advertising classic |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
|
Topical term or geographic name entry element |
Advertising copy |
General subdivision |
INTERVIEWS. |
|
Topical term or geographic name entry element |
ADVERTISING EXECUTIVES |
General subdivision |
INTERVIEWS |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bernbach, William |
|
Personal name |
Higgins, Denis |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
May 27 2003 1:24PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |