Davis, Mark M. 1944-
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke - International ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 443 p. : ill. (some col.) - The McGraw-Hill/Irwin series operations and decision sciences .
Includes bibliographical references and index
0071194770
SERVICE INDUSTRIES--TECHNOLOGICAL INNOVATIONS--MANAGEMENT
VALUE ANALYSIS (COST CONTROL)
CUSTOMER RELATIONS--MANAGEMENT
HD9980.5 / D384M 2003
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke - International ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 443 p. : ill. (some col.) - The McGraw-Hill/Irwin series operations and decision sciences .
Includes bibliographical references and index
0071194770
SERVICE INDUSTRIES--TECHNOLOGICAL INNOVATIONS--MANAGEMENT
VALUE ANALYSIS (COST CONTROL)
CUSTOMER RELATIONS--MANAGEMENT
HD9980.5 / D384M 2003