Zikmund, William G.
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert - Hoboken, N.J. : Wiley, c2003 - 179 p. : ill.
Includes bibliographical references and index
0471271373
RELATIONSHIP MARKETING
CUSTOMER RELATIONS--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT--DATA PROCESSING
HF5415.55 / Z545C
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert - Hoboken, N.J. : Wiley, c2003 - 179 p. : ill.
Includes bibliographical references and index
0471271373
RELATIONSHIP MARKETING
CUSTOMER RELATIONS--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT--DATA PROCESSING
HF5415.55 / Z545C