000 -LEADER |
fixed length control field |
01165nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000118695 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171953.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2003 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471271373 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003007245 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.55 |
Item number |
Z545C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zikmund, William G. |
245 10 - TITLE STATEMENT |
Title |
Customer relationship management : |
Remainder of title |
integrating marketing strategy and information technology / |
Statement of responsibility, etc. |
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
179 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
RELATIONSHIP MARKETING |
|
Topical term or geographic name entry element |
CUSTOMER RELATIONS |
General subdivision |
MANAGEMENT |
|
Topical term or geographic name entry element |
CUSTOMER RELATIONS |
General subdivision |
MANAGEMENT |
-- |
DATA PROCESSING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McLeod, Raymond, |
Titles and other words associated with a name |
Jr. |
|
Personal name |
Gilbert, Faye W. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Oct 28 2003 2:01PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |