Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
By: Zikmund, William G.
Contributor(s): McLeod, Raymond, Jr | Gilbert, Faye W.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2003Description: 179 p. : ill.ISBN: 0471271373.Call No.:
HF5415.55
Z545C
Subject(s): RELATIONSHIP MARKETING | CUSTOMER RELATIONS -- MANAGEMENT | CUSTOMER RELATIONS -- MANAGEMENT -- DATA PROCESSINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.55 Z545C (Browse shelf) | Available | 200310280053 |
Includes bibliographical references and index
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