Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 10th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 696 p. : ill.
Includes bibliographical references and indexes
0131230301
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STIDIES
HF5415.135 / K474S 2004
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 10th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 696 p. : ill.
Includes bibliographical references and indexes
0131230301
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STIDIES
HF5415.135 / K474S 2004