Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th ed. , international ed.Description: 696 p. : ill.ISBN: 0131230301.Call No.: HF5415.135 K474S 2004 Subject(s): MARKETING -- DECISION MAKING -- CASE STUDIES | MARKETING -- MANAGEMENT -- CASE STIDIESBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.135 K474S 2004 (Browse shelf) Available 200401140239

Includes bibliographical references and indexes

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