000 -LEADER |
fixed length control field |
01421nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000122841 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530144304.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2004 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131230301 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2004001528 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.135 |
Item number |
K474S 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing problems : |
Remainder of title |
cases and comments / |
Statement of responsibility, etc. |
Roger A. Kerin, Robert A. Peterson |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
696 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
DECISION MAKING |
-- |
CASE STUDIES |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
-- |
CASE STIDIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peterson, Robert A. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200401140237 |
p |
560.00 |
n |
BUK |
r |
SID02 RONO20030900 ORDNO5 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.135 |
j |
0 |
i |
K474S 2004 |
|
b |
200401140238 |
p |
560.00 |
n |
BUR |
r |
SID02 RONO20030900 ORDNO5 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.135 |
j |
0 |
i |
K474S 2004 |
|
b |
200401140239 |
p |
560.00 |
n |
BUR |
r |
SID02 RONO20030900 ORDNO5 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.135 |
j |
0 |
i |
K474S 2004 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A25024 |
Link information for field corresponding to 9XX field |
May 19 2004 4:00PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |