BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Surmanek, Jim

Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek - New York, N.Y. : McGraw-Hill, c2004 - 337 p.

ISBN: 0071422145

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING--DICTIONARIES

LC Class. No.: HF5826.5 / S975A

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