| 000 -LEADER |
|---|
| fixed length control field |
01028nam0a22002410a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000126154 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530144704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2004 xxu fnd000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071422145 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2004005242 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5826.5 |
| Item number |
S975A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Surmanek, Jim |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising media A to Z : |
| Remainder of title |
the definitive resource for media planning, buying, and research / |
| Statement of responsibility, etc. |
Jim Surmanek |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
337 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
| Form subdivision |
DICTIONARIES |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200405220023 |
| p |
803.00 |
| n |
BUK |
| r |
SID02 RONO20040098 ORDNO2 |
| t |
60 |
| c |
10 |
| l |
BR |
| k |
REF |
| h |
HF5826.5 |
| j |
0 |
| i |
S975A |
|
|---|
| b |
200406290070 |
| p |
925.00 |
| n |
BUR |
| r |
SID02 RONO20040307 ORDNO2 |
| t |
60 |
| c |
10 |
| l |
BR |
| k |
REF |
| h |
HF5826.5 |
| j |
0 |
| i |
S975A |
|
|---|
| b |
200406290071 |
| p |
925.00 |
| n |
BUR |
| r |
SID02 RONO20040307 ORDNO2 |
| t |
60 |
| c |
10 |
| l |
BR |
| k |
REF |
| h |
HF5826.5 |
| j |
0 |
| i |
S975A |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Jul 2 2004 4:14PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Reference Book |