Katz, Helen E.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 - 185 p. : ill. - LEA's communication series .
Includes bibliographical references and index
0805842683
ADVERTISING MEDIA PLANNING
MASS MEDIA AND BUSINESS
MARKETING CHANNELS
HF5826.5 / K379M 2003
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 - 185 p. : ill. - LEA's communication series .
Includes bibliographical references and index
0805842683
ADVERTISING MEDIA PLANNING
MASS MEDIA AND BUSINESS
MARKETING CHANNELS
HF5826.5 / K379M 2003