| 000 -LEADER |
|---|
| fixed length control field |
01146nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000127193 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530144843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2003 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805842683 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2004006307 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5826.5 |
| Item number |
K379M 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Katz, Helen E. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The media handbook : |
| Remainder of title |
a complete guide to advertising media selection, planning, research, and buying / |
| Statement of responsibility, etc. |
Helen Katz |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mahwah, N.J. : |
| Name of publisher, distributor, etc. |
Lawrence Erlbaum Associates, |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
185 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
|
|---|
| Topical term or geographic name entry element |
MASS MEDIA AND BUSINESS |
|
|---|
| Topical term or geographic name entry element |
MARKETING CHANNELS |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200406250299 |
| p |
1103.00 |
| n |
BUR |
| r |
SID02 RONO20040357 ORDNO6 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5826.5 |
| j |
0 |
| i |
K379M 2003 |
|
|---|
| b |
200406250300 |
| p |
1103.00 |
| n |
BUR |
| r |
SID02 RONO20040357 ORDNO6 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5826.5 |
| j |
0 |
| i |
K379M 2003 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40065 |
| Link information for field corresponding to 9XX field |
Jul 1 2004 1:27PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |