Ries, Al
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries - 1st Collins Business ed. - [New York, N.Y.] : CollinsBusiness, c2002 - 255 p. : ill.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" Includes index
0060007737 9780060007737
BRAND NAME PRODUCTS--MANAGEMENT
MARKETING--DECISION MAKING
INTERNET MARKETING
HD69 .B7 / R537T 2002
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries - 1st Collins Business ed. - [New York, N.Y.] : CollinsBusiness, c2002 - 255 p. : ill.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" Includes index
0060007737 9780060007737
BRAND NAME PRODUCTS--MANAGEMENT
MARKETING--DECISION MAKING
INTERNET MARKETING
HD69 .B7 / R537T 2002