| 000 -LEADER |
|---|
| fixed length control field |
01302nam0a22003130a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000140163 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530160409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0060007737 |
|
|---|
| International Standard Book Number |
9780060007737 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2006001093 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69 .B7 |
| Item number |
R537T 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 22 immutable laws of branding : |
| Remainder of title |
how to build a product or service into a world-class brand / |
| Statement of responsibility, etc. |
Al Ries and Laura Ries |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Collins Business ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York, N.Y.] : |
| Name of publisher, distributor, etc. |
CollinsBusiness, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
255 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" |
|
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
MANAGEMENT |
|
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
DECISION MAKING |
|
|---|
| Topical term or geographic name entry element |
INTERNET MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Laura |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200603180047 |
| p |
745.00 |
| n |
BUR |
| r |
SID02 RONO20060170 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HD69 .B7 |
| j |
0 |
| i |
R537T 2002 |
|
|---|
| b |
200901220014 |
| p |
745.00 |
| n |
BUK |
| r |
SID02 RONO20080793 ORDNO2 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HD69 .B7 |
| j |
0 |
| i |
R537T 2002 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A51017 |
| Link information for field corresponding to 9XX field |
Jan 29 2009 2:39PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |