The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries
By: Ries, Al.
Contributor(s): Ries, Laura.
Material type:
BookPublisher: [New York, N.Y.] : CollinsBusiness, c2002Edition: 1st Collins Business ed.Description: 255 p. : ill.ISBN: 0060007737; 9780060007737.Call No.:
HD69 .B7
R537T 2002
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | MARKETING -- DECISION MAKING | INTERNET MARKETINGGeneral Note: "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" | Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 R537T 2002 (Browse shelf) | Available | 200901220014 |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text"
Includes index
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