Lehu, Jean-Marc
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu - London : Kogan Page, c2006 - 252 p. : ill.
Includes bibliographical references and index
0749445661
PRODUCT MANAGEMENT
PRODUCT LIFE CYCLE
HF5415.15 / L438B
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu - London : Kogan Page, c2006 - 252 p. : ill.
Includes bibliographical references and index
0749445661
PRODUCT MANAGEMENT
PRODUCT LIFE CYCLE
HF5415.15 / L438B