000 -LEADER |
fixed length control field |
01177nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000141818 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530160618.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2006 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749445661 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2006002794 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.15 |
Item number |
L438B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lehu, Jean-Marc |
245 10 - TITLE STATEMENT |
Title |
Brand rejuvenation : |
Remainder of title |
how to protect, strengthen & add value to your brand to prevent it from ageing / |
Statement of responsibility, etc. |
Jean-Marc Lehu |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
c2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
252 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
PRODUCT MANAGEMENT |
|
Topical term or geographic name entry element |
PRODUCT LIFE CYCLE |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200607170020 |
p |
2285.00 |
n |
BUR |
r |
SID02 RONO20060390 ORDNO8 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.15 |
j |
0 |
i |
L438B |
|
b |
200607170019 |
p |
2285.00 |
n |
BUR |
r |
SID02 RONO20060390 ORDNO8 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.15 |
j |
0 |
i |
L438B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Jul 25 2006 4:14PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |