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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu

By: Lehu, Jean-Marc.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, c2006Description: 252 p. : ill.ISBN: 0749445661.Call No.: HF5415.15 L438B Subject(s): PRODUCT MANAGEMENT | PRODUCT LIFE CYCLEBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.15 L438B (Browse shelf) Available 200607170019

Includes bibliographical references and index

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