Peter, J. Paul
Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. , international ed. - Boston, Mass. : Irwin McGraw-Hill, 2001 - 876 p. : ill., maps - Irwin series in marketing Marketing and advertising series .
Includes bibliographical references and indexes
007118130X
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / P473M 2001
Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. , international ed. - Boston, Mass. : Irwin McGraw-Hill, 2001 - 876 p. : ill., maps - Irwin series in marketing Marketing and advertising series .
Includes bibliographical references and indexes
007118130X
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / P473M 2001