Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type:
BookSeries: Irwin series in marketing; Marketing and advertising series.Publisher: Boston, Mass. : Irwin McGraw-Hill, 2001Edition: 6th ed. , international ed.Description: 876 p. : ill., maps.ISBN: 007118130X.Call No.:
HF5415.13
P473M 2001
Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 P473M 2001 (Browse shelf) | Available | 200702140015 |
Includes bibliographical references and indexes
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