| 000 -LEADER |
|---|
| fixed length control field |
01269nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000144559 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530161000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2001 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007118130X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2007000599 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
P473M 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Management : |
| Remainder of title |
knowledge and skills / |
| Statement of responsibility, etc. |
J. Paul Peter, James H. Donnelly, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. , international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Irwin McGraw-Hill, |
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
876 p. : |
| Other physical details |
ill., maps |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Irwin series in marketing |
|
|---|
| Series statement |
Marketing and advertising series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
MANAGEMENT |
|
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
MANAGEMENT |
| -- |
CASE STUDIES |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James H., |
| Titles and other words associated with a name |
Jr. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200702140015 |
| p |
1750.00 |
| n |
BUR |
| r |
SID01 RONO20070066 ORDNO45 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5415.13 |
| j |
0 |
| i |
P473M 2001 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
Feb 21 2007 2:43PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |