BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Arvidsson, Adam

Brands : meaning and value in media culture / Adam Arvidsson - London : Routledge, 2006 - 168 p.

Includes bibliographical references and index

ISBN: 9780415347167

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
INTERNET MARKETING

LC Class. No.: HD69 .B7 / A784B

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