000 -LEADER |
fixed length control field |
01213nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000144593 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161002.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2006 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415347167 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007000635 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
A784B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arvidsson, Adam |
245 10 - TITLE STATEMENT |
Title |
Brands : |
Remainder of title |
meaning and value in media culture / |
Statement of responsibility, etc. |
Adam Arvidsson |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
168 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MARKETING |
|
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MANAGEMENT |
|
Topical term or geographic name entry element |
INTERNET MARKETING |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200702150002 |
p |
1630.00 |
n |
BUR |
r |
SID02 RONO20070002 ORDNO4 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
A784B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
Feb 21 2007 3:54PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |