Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - 4th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 932 p. : col. ill.
Includes bibliographical references and index
0132017733
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING
TX911.3 .M3 / K674M 2006
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - 4th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 932 p. : col. ill.
Includes bibliographical references and index
0132017733
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING
TX911.3 .M3 / K674M 2006