| 000 -LEADER |
|---|
| fixed length control field |
01524nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000145621 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530161118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2006 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132017733 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2007001704 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3 .M3 |
| Item number |
K674M 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc. |
Philip Kotler, John T. Bowen, James C. Makens |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. , Pearson international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
932 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HOSPITALITY INDUSTRY |
| General subdivision |
MARKETING |
|
|---|
| Topical term or geographic name entry element |
TOURISM |
| General subdivision |
MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John T. |
| Dates associated with a name |
1948- |
|
|---|
| Personal name |
Makens, James C. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200705150030 |
| p |
800.00 |
| n |
BUK |
| r |
SID02 RONO20070283 ORDNO8 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
TX911.3 .M3 |
| j |
0 |
| i |
K674M 2006 |
|
|---|
| b |
200805300005 |
| p |
800.00 |
| n |
BUK |
| r |
SID02 RONO20080281 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
TX911.3 .M3 |
| j |
0 |
| i |
K674M 2006 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Jun 3 2008 10:42AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
|---|
| -- |
05 |
| -- |
01 |
| -- |
การท่องเที่ยว การโรงแรม การจัดการภัตตาคาร ธุรกิจสายการบิน |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |