Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens
By: Kotler, Philip.
Contributor(s): Bowen, John T | Makens, James C.
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 4th ed. , Pearson international ed.Description: 932 p. : col. ill.ISBN: 0132017733.Call No.: TX911.3 .M3 K674M 2006 Subject(s): HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | TX911.3 .M3 K674M 2006 (Browse shelf) | Available | 200805300005 |
Includes bibliographical references and index
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